Scope
Cinemas, in collaboration with Sony
Pictures Releasing International, raised the bar for Hollywood
movie premieres in Sri Lanka with the spectacular launch of the film,
delivering what is believed to be the country's biggest movie premiere to date
through an unprecedented series of fan experiences that culminated in an exclusive
red carpet event and Sri Lanka's first-ever movie-themed drone show.
The premiere, held at The Shoppes at City of Dreams Sri Lanka, brought together
invited media and guests for an exclusive first screening of the latest
Spider-Man blockbuster. The evening concluded with a breathtaking drone show
inspired by the iconic Marvel superhero, creating a landmark moment for Sri
Lanka's entertainment industry and setting a new benchmark for blockbuster
movie launches.
Leading up to the premiere, Sony Pictures Releasing International, together
with Liberty Lands & Developments and Next Frame Global, transformed the
film’s release into a nationwide celebration. Fans in Jaffna, Kurunegala,
Katugasthota, Kandy, Kegalle, Moratuwa, Gampaha, Wattala and Colombo were given
opportunities to meet Spider-Man in person, participate in interactive
experiences and receive official Spider-Man merchandise, allowing audiences
across the country to become part of the excitement surrounding one of the
year's most anticipated Hollywood releases. The celebrations also featured the
Spidey Bus, which travelled through Colombo, bringing the world of Spider-Man
directly to thousands of fans and building excitement across the city ahead of
the premiere.
Commenting on the occasion, Naveed Cader, Chairman of Scope Cinemas (Pvt.)
Ltd., said: "At Scope Cinemas, we have always believed that audiences
deserve experiences that rival those in the world's leading entertainment
markets. The premiere of Spider-Man: Brand New Day reflects our commitment to
continually raising the standard of cinema exhibition in Sri Lanka by creating
unforgettable experiences that extend well beyond the theatre. This is another
milestone in our journey of bringing world-class entertainment to local
audiences."
Chassy Cortes, Group General Manager - Marketing at Liberty Lands &
Developments Pvt. Ltd, added: "With Spider-Man: Brand New Day, our
objective was to give fans an experience they never had before. We took
Spider-Man beyond the cinema by creating opportunities for fans across multiple
cities to meet the character, enjoy interactive experiences and receive
official merchandise—something that has never previously been possible in Sri
Lanka. From taking the Spidey Bus across Colombo to organising Sri Lanka's
first movie-themed drone show and our first multi-location premiere, every
element was designed to make this a truly memorable celebration for fans across
the country."
Daniella Nobile, Chief Executive Officer of Next Frame Global, said: "Spider-Man:
Brand New Day deserved a launch that matched the scale and excitement of one of
the world's most iconic film franchises. Seeing audiences across Sri Lanka
engage with the film through experiences that extended far beyond the cinema
demonstrates the growing appetite for world-class theatrical events. We are
proud to partner with Scope Cinemas to bring global studio releases to Sri
Lankan audiences in ways that continue to raise the standard of theatrical
entertainment while strengthening Sri Lanka's place within the global film
industry."
The
premiere reflects Scope Cinemas' continued investment in delivering world-class
theatrical experiences while introducing innovative audience engagement
initiatives that continue to redefine moviegoing in Sri Lanka.
Produced
by Sony Pictures, Spider-Man: Brand New Day is the latest chapter in the
globally celebrated Spider-Man franchise, bringing Peter Parker back to the big
screen in a new adventure that continues one of cinema's most successful
superhero stories. The film opened in cinemas across Sri Lanka on 30 July 2026.
About Next Frame Global
Next Frame Global
was established to mark a new chapter in film distribution in Sri Lanka. Built
on years of industry experience and a passion for cinema, the company is
committed to bringing world-class films to local audiences while creating
opportunities to connect with the global entertainment industry. With a vision
that extends beyond distribution, Next Frame Global aims to build lasting
partnerships with leading international studios and filmmakers, delivering
unforgettable cinematic experiences through innovation, professionalism and a
forward-thinking approach. As the company continues to grow, its ambition is to
become a trusted name in film distribution both in Sri Lanka and across
international markets. Next Frame Global is the official Sri Lankan distributor
for Sony Pictures Releasing International, Warner Bros. Pictures and Disney.
About Scope Cinemas
Scope Cinemas is Sri Lanka's leading cinema brand, delivering world-class
theatrical experiences through state-of-the-art screening technology and
curated global content. With the country's only IMAX screen and a continued
commitment to innovation, Scope Cinemas continues to redefine the moviegoing
experience by bringing the world's biggest films to Sri Lankan audiences
through premium cinema experiences.