Samsung Officially Kicks-Off Olympic and Paralympic Campaign in Final Countdown to Paris 2024

Samsung Electronics, a Worldwide Olympic and Paralympic Partner, has officially launched its ‘Open always wins’ campaign, celebrating shared values of openness with the upcoming Paris 2024 Olympic and Paralympic Games. Alongside this, Samsung has unveiled its new Olympic™️ rendezvous @ Samsung showcase, located at Champs-Elysees 125 in the heart of Paris.

As Paris 2024 approaches, with less than 100 days to go, Samsung’s ‘Open always wins’ campaign articulates the brand’s belief that openness enables new perspectives and infinite possibilities. This message is central to Samsung’s programming for Paris 2024. The campaign was launched recently, featuring stories from Team Samsung Galaxy athletes, including skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany), and breakdancer Sarah Bee (France), demonstrating how openness empowers extraordinary achievements.

"As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign."

Samsung’s new showcase, Olympic™️ rendezvous @ Samsung | Champs-Elysees 125, offers Olympic and Paralympic Games fans a unique journey to Paris 2024 through iconic experiences. Visitors can relive the biggest highlights of past Games with Galaxy devices, explore Samsung’s latest innovations, and create lasting memories with Galaxy AI.

The showcase, designed in collaboration with Pritzker Prize-winning architect Jean Nouvel, embodies the remarkable spirit of Olympic and Paralympic athletes. Inspired by Parisian Salons from the Age of Enlightenment, the space celebrates openness to new perspectives and possibilities through reflections and optical illusions, evoking feelings of openness, harmony, and connection.

"The entire space is designed to celebrate Samsung’s commitment to openness," said Jean Nouvel. "The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of the latest innovations."

The Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon-cutting ceremony attended by TM Roh, Team Samsung Galaxy ambassadors such as French surfer Joanne Defay, UK breakdancer Karam Singh, and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Television and Marketing Services Managing Director for the IOC; Pierre Rabadan, Deputy Mayor in charge of Sport, Olympic and Paralympic Games for the City of Paris; and Étienne Thobois, Director General of the Paris Organizing Committee for the 2024 Olympic and Paralympic Games.

"We’re excited to see our shared values celebrated for these ‘Games wide open’ at this Olympic™️ rendezvous @ Samsung," said Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services. "Samsung has played a huge part in elevating the Olympic Games’ fan experience through their innovative technology over the decades, and we’re impressed to see them take it to the next level with this showcase as well as through many ways they will support the staging of the upcoming Olympic and Paralympic Games here in Paris."

The Olympic™️ rendezvous @ Samsung, located at 125 Avenue des Champs-Élysées, will open to the public on May 3 and run until October 31. The venue will operate from 10:00 am to 8:00 pm Monday-Saturday and 11:00 am to 8:00 pm on Sundays. Throughout the summer, it will host a series of special events, welcoming everyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.

In addition to the showcase at Champs-Élysées, Samsung will establish additional Olympic™️ rendezvous @ Samsung spaces throughout Paris and its surroundings, including the Olympic Park, the Olympic & Paralympic Village, and the Main Press Centre. Samsung Galaxy Charging Stations will also be available at key Olympic and Paralympic Games venues, offering visitors a chance to experience the latest Galaxy innovations.

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally. Samsung’s commitment to the Olympic Movement extends through Los Angeles 2028, with innovations in wireless communications and computing equipment, including AI, VR, AR, and 5G technology, set to change how the world experiences the Olympic Games.

As a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category, Samsung has supported the Paralympic Movement since the Paralympic Winter Games Torino 2006. Samsung enables athletes and fans worldwide to share the excitement and inspiration of the Games through transformative mobile technology, with its commitment continuing through Los Angeles 2028, celebrated through innovative mobile and computing experiences.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry, and LED solutions. Samsung has been a Worldwide Olympic Partner since 1998, and a Worldwide Paralympic Partner since 2006, committed to leveraging its technological advancements to enhance the Olympic and Paralympic Games experience for fans and athletes alike.