Launched alongside the T20 Cricket World Cup, the Hot ‘N’ Spicy Kricket Promotion campaign brought together the excitement of cricket and the spirit of Prima KottuMee, creating a truly engaging experience for the brand’s consumers, and has now officially concluded on a high note.
The initiative gave consumers across Sri Lanka the opportunity to win exciting cash prizes by simply submitting the unique code found inside the Hot 'N' Spicy Kricket Promotion pack sachets via SMS. The rewards included a grand prize of Rs. 1 million, weekly cash prizes of Rs. 50,000 and Rs. 25,000, along with daily mobile reload prizes worth Rs. 1,000.
Adding to the excitement, the Rs. 1 million grand prize was awarded to a lucky Prima KottuMee fan from Trincomalee, while many others also walked away with daily mobile reloads and weekly cash prizes throughout the six-week period, further strengthening the brand’s connection with consumers through engaging and rewarding experiences.
Sajith Gunaratne, General Manager of Ceylon Agro Industries, Prima Group Sri Lanka, said, “The Hot ‘N’ Spicy Kricket Promotion gave us the opportunity to connect with consumers through our shared passion for cricket and the bold spirit of Prima KottuMee. We sincerely thank our fans across the island for the incredible enthusiasm and participation shown throughout the campaign.”
Having successfully concluded the Kricket Promotion, the brand continues to stay true to its promise of delivering thrilling Hot ‘N’ Spicy experiences that connect with its core audience, the vibrant youth across the country.
A.R.B.J Rajapaksha