People’s Pinnacle award Flora Tissues “Best Hygienic Disposables Brand of the Year 2024”

Pee Bee Management Services (Pvt) Limited, the undisputed market leader in soft disposable tissue products marketed under the popular household brand “Flora Tissues”, was named the “Best Hygienic Disposables Brand of the Year 2024” at the People’s Pinnacle Sri Lanka Awards. 

The awards, organised by MUGP International for the third consecutive year, was held on 6th January 2025 at the Taj Samudra Hotel, Colombo. The event honored outstanding achievements across various sectors, celebrating and recognising its remarkable growth and market leadership.

From humble beginnings to becoming a leader in Sri Lanka’s FMCG market, Flora Tissues has achieved remarkable growth and is the only SLSI certified brand within the Soft Disposables Paper product category.  “Flora Tissues thanks its valued customers who have stayed loyal to the brand for more than 40 years. We would not have achieved this milestone without the support of our Consumers and the dedication of our Employees for which we are ever grateful,’’ said its Managing Director, Kishore Surtani.

Flora Tissues continues to pave the way in its sustainability practices, such as expanding its eco-friendly product lines, reducing its plastic packaging and enhancing operational effectiveness. The company is also actively exploring to transition its product raw materials sourced from conventional pure virgin pulp to bamboo pulp.

Flora Tissues continues to expand its portfolio in the soft tissues and disposable product categories to the local market and also exports to markets such as the Maldives, in line with the company’s strategic expansion plans in the SAARC region. It is also investing heavily in digitalisation including e-commerce platforms to explore untapped segments and respond swiftly to market changes.

The company’s recognition and awards over the last decade speak volumes, such as receiving the Superbrands status, Asia Pacific Entrepreneurship Award, Asia Corporate Excellence and Sustainability Award – Top SME in Asia & Asia’s Best Performing Companies, and Asia’s Greatest Brands and Leaders by Asia One Magazine and URS Media Consulting P.L. 

With a clear roadmap for the next decade, Flora Tissues is set to build on its success, driven by the dedication of its employees, the commitment of its distributors and partners, and the unwavering loyalty of Sri Lankan consumers who share the love, trust and loyalty for brand Flora Tissues.

 As the brand continues its journey, its strong consumer trust and market presence stand as a testament to its enduring impact in the industry.

Photo Captions:

01.Seen here is the Flora Tissues team with the “Best Hygienic Disposable Brand of the Year 2024” award

02.Sheshaya Surtani, Head of Strategy and Corporate Development receiving the award