Pelwatte Kiri Ithirena Miliyanayak Rewards Loyalty and Supports Sri Lanka

Pelwatte Dairy Industries Ltd., Sri Lanka’s leading 100% local dairy brand, celebrated the grand finale of its highly successful consumer promotion, “Pelwatte Kiri Ithirena Miliyanayak,” with a press conference and prize-giving ceremony held on April 2, 2025, at BMICH.

The campaign, which ran for two months, invited consumers to send in two empty Pelwatte Full Cream Milk Powder 400g packets along with their contact details for a chance to win cash prizes. The response was overwhelming, with enthusiastic participation from across the island.

Each week, a lucky winner received LKR 100,000 in cash, culminating in the selection of a grand prize winner who took home a remarkable LKR 1,000,000. The winners hailed from various parts of the country, underscoring Pelwatte’s deep connection with households nationwide.

The eight weekly winners included: H.H.D. Gunawardena – Pitabeddara, A.G. Inoka Nelum Kumari – Kandy, I. Sandhya Malkanthi – Wathura, A. Mallika Gamlaksha – Panadura, Dimani Chathurika – Galle, Deepika Kumuduni – Wadduwa,D.R.C. Wijemanna – Horana and M. Stephen – Makola. The grand prize of LKR 1 million was awarded to D.L. Latha from Galle, in the presence of Pelwatte management, media personnel, and well-wishers.

Speaking at the event, Managing Director of Pelwatte Dairy Industries Ltd., Akmal Wikramanayake, said: “This campaign was not just about giving away prizes—it was about celebrating our customers and reaffirming our promise to always deliver quality and stand by the Sri Lankan community. As a 100% local company, Pelwatte continues to support our dairy farmers, enhance product quality, and contribute to the national economy.”

Pelwatte Dairy has earned the trust and love of countless Sri Lankan families through its genuine commitment to sustainability, ethical farming, and delivering pure goodness. Since beginning its journey in 2006, the brand has become a household name, offering a wide range of dairy products that reflect the care, quality, and responsibility behind every step of production. With every product, Pelwatte continues to nourish the nation while supporting local communities and creating a more self-sufficient Sri Lanka.