patpat.lk Wins Bronze at SLIM DIGIS 2.6 for Best SEO/SEM Campaign

patpat.lk, one of Sri Lanka's leading online marketplaces was awarded Bronze in the Best SEO/SEM Campaign category at SLIM DIGIS 2.6, the Sri Lanka Institute of Marketing’s annual celebration of digital marketing excellence. The award, selected from over 550 entries across 70 industry professionals, recognises the platform's search strategy, which helps Sri Lankans find the right listings online and places patpat.lk among the country’s best digital work honoured at Sri Lanka’s  prestigious digital marketing awards.

The winning campaign was developed in partnership with Antyra Solutions, bringing together patpat.lk's understanding of its customers and marketplace with the agency's specialist search expertise. This Bronze provides industry recognition for a campaign shaped by a clear understanding of how people search and the specialist work needed to turn that insight into results. It marks an important milestone in patpat.lk's continued investment in search and adds another recognised campaign to Antyra's body of work.

Building Visibility Where Search Begins

For a marketplace built around helping buyers and sellers find each other, visibility the moment someone starts searching is critical. patpat.lk connects users with listings across vehicles, property, electronics, home and living, fashion, services and numerous  other categories, with its search strategy accounting for everything from a specific vehicle model or property type to products, services and locations.

Effective e-commerce SEO helps users reach useful category and listing pages when they are actively seeking to purchase, compare or research. For patpat.lk, search has become centric to its digital growth, supporting product discovery and strengthening its visibility among potential buyers and sellers.

A Focused Approach to Organic Search

The campaign began with a clear priority: understand what people were searching for and ensure patpat.lk could meet them there. The strategy combined keyword and search-intent research with content and technical improvements across relevant category and listing pages.

With thousands of listings changing over time, SEO for an ecommerce website demands constant attention to customer language, emerging categories and the way people navigate search results. Ongoing optimisation allows patpat.lk to respond to these shifts.

The same thinking underpins its marketplace SEO. Different searches call for different destinations, whether it is a vehicle or real estate, house or apartment. Each search must lead to the most relevant category or listing page.

A Partnership Built on Specialist Expertise

Antyra Solutions, patpat.lk's digital marketing and SEO agency partner, brought the specialist capability needed to turn the platform's business priorities and customer insight into a focused search programme. The team led keyword and search-intent research, technical and onsite optimisation, performance measurement and continuous refinement throughout the campaign.

By using performance insights to identify new opportunities and adapt to changing search behaviour, and by working closely with patpat.lk, Antyra kept the strategy grounded in how customers actually discover the marketplace. The Bronze award reflects the strength of that partnership and the sustained strategic and technical work behind it.

“Winning Bronze at SLIM DIGIS 2.6 recognises our continued investment in SEO and improving search visibility. Our work across SEO, GEO and AEO is helping more customers discover the right listings on patpat.lk,” said Amritha Allahakkoon, Head of Product & eCommerce at patpat.lk.

“With the digital landscape evolving faster than ever, and with an increasing emphasis on AI-driven search, we were excited to partner with patpat.lk to strengthen the brand’s digital visibility. We’re even more delighted to see those efforts delivering results and being recognized for their success,” said Naveen Marasinghe, COO of Antyra Solutions.

The Road Ahead

The award gives both teams strong momentum for the next stage of their search journey. As customer search habits continue to evolve, the partnership will focus on strengthening organic performance and refining the digital experience, keeping patpat.lk competitive and closely aligned with how Sri Lankans search online.

Photo Caption: Naveen Marasinghe: Director/COO - Antyra Solutions, Archana Jothirajah: Senior Executive - Digital Marketing - Antyra Solutions, Sulani Wijebandara: Assistant Manager – Operations – patpat.lk, Amritha Allahakkoon: Head of Products & eCommerce – patpat.lk, Mohamed Rishaddeen: Assistant Manager – Digital Marketing – patpat.lk, Avishka Weerasinghe: Manager - Digital Marketing - Antyra Solution