Events

New Anthoney's Group showcases sustainable and antibiotic-free poultry at Healthy Living Expo 2025

New Anthoney’s Group, a leading sustainable poultry producer in Sri Lanka, showcased its pioneering approach to ethical farming at Living Expo 2025, a key segment of the 14th edition of the Medicare International Healthcare Exhibition held at BMICH in Colombo from 28 February to 2 March 2025.

New Anthoney’s Group’s participation at this premier healthcare event, organized by the Asia Wellness Forum and held under the patronage of the Ministry of Health and in partnership with specialist medical associations, highlights its commitment to sustainability, food safety, and eco-friendly poultry production, reinforcing its position as a trailblazer in responsible agribusiness.

Living Expo 2025 provided a platform for New Anthoney's to engage with today’s health-conscious consumers, industry leaders, and policymakers, showcasing its drive and efforts towards zero-antibiotics, nutrient-rich, and environmentally sustainable poultry range.

"Our focus on sustainable poultry, food safety, and innovation ensures that we not only meet but exceed global standards, strengthening Sri Lanka's agribusiness sector," said its CEO, Neil Suraweera. "We are not just producing chicken—we go beyond to showcasing Sri Lanka's capability to produce world-class, responsibly farmed food products that contribute to both public health and environmental sustainability."

New Anthoney’s Group has been at the forefront of Sri Lanka's sustainability movement, becoming the first poultry producer in the country to introduce 100 percent compostable packaging under its HarithaHari chicken range, using renewable plant-based materials. It is also the only poultry producer in Sri Lanka to receive the Greenhouse Gas (GHG) Verification Statement from Control Union Netherlands, recognizing its ongoing efforts to reduce carbon footprint across its entire operations.

Furthering its sustainability initiatives, New Anthoney's Group was also the first company in South Asia and Sub-Saharan Africa to adopt the "Fed with Sustainable U.S. Soy" label, reflecting its commitment to sourcing sustainably produced soy for its poultry feed. This certification ensures that the soy used adheres to stringent environmental and social criteria, including biodiversity conservation and sustainable farming practices.

Last year, the company also became the first to obtain the internationally recognized FSSC 22000 certification, reassuring the highest standards of food safety and quality, including its stringent measures and policies on animal welfare. Some of its other recognitions include GMP, HACCP, ISO 22000, and both local and international halal accreditations. Earlier this year, it was awarded the "Best Exporter" in the Processed Food Category at the 26th Presidential Export Awards organized by EDB.

By participating in Living Expo 2025, New Anthoney's Group reaffirmed its mission of promoting ethical farming, environmental responsibility, and wellness-driven consumer choices, aligning seamlessly with the broader themes of the Medicare International Healthcare Exhibition.