New Anthoney’s Group in partnership with SLIM concludes ‘License to Sell’ training programme

New Anthoney’s Group, Sri Lanka's leading sustainable poultry producer famed for its HarithaHari zero-antibiotic chicken range, recently held a ceremony at the Royal Colombo Golf Club on the 15th of June, to honor and celebrate the successful completion of the “License to Sell” training, a six-month certification programme conducted in partnership with the Sri Lanka Institute of Marketing (SLIM). 

A total of 35 participants from the sales and marketing team graduated and shared overwhelmingly positive feedback, going onto highlight how the programme had an effective and impactful drive on their personal development including boosting a stronger team morale.

Tailored to culminate a customer-centric approach, the programme focused on developing their professional personality, strengthening organizational culture, and equipping them with advanced sales techniques and customer engagement strategies. The initiative aimed to foster a high-performance mindset and align individual goals with the company’s broader objectives for sustainable growth.

SLIM’s flagship “Licence to Sell” programme spans six months and 12 intensive modules, covering everything from grooming and personality development to digital prospecting and finance basics for sales professionals, delivered through a mix of theoretical learning and hands-on practice. 

The initiative was fully supported and encouraged by New Anthoney’s Group Chairman and Managing Director Emil Stanley and CEO Neil Suraweera, citing that continuous education are key drivers of personal and professional growth, and building an empowered and growth-oriented culture among its talent.

The ceremony also featured distinguished SLIM dignitaries including Council Member Manthika Ranasinghe; CEO Chamil Wickramasinghe; and Past President and Chair of SLIM’s Education Reform Committee Dr. Pradeep Edward. Also present were Mihirinie Fonseka, SLIM’s General Manager of Sales and Marketing, and senior trainers from the institute.

Dr. Pradeep Edward, in his remarks, praised New Anthoney’s Group for its exceptional commitment and the comprehensive support given to the participants during the training programme. New Anthoney’s Group is confident that continued investment in its people, including the ‘License to Sell’ training, will reinforce its market leadership and boost its mission to deliver safe, sustainable, antibiotic-free poultry to Sri Lankan households and export markets alike. 

Anthoney’s, along with its range of processed food brands from delightfully crispy Crizzpy’s to flavour-packed favourites like Frenchys and Crustys, has grown into a trusted household name, known for offering nutrient-rich, antibiotic-free, and delicious meat products. 

New Anthoney’s Group is one of Sri Lanka’s largest and most trusted poultry producers and the country’s first green-certified poultry brand, known for its zero-antibiotics chicken, HarithaHari. With FSSC 22000, ISO 22000:2018, HACCP, GMP, Halal, and ISO 14064- 1certifications, New Anthoney’s maintains world-class standards in food safety, animal welfare, and environmental responsibility. The company’s HarithaHari range reflects its commitment to sustainable farming and healthy food choices, serving both domestic and export markets.

Photo Caption:

1. Seen here are the participants of New Anthoney’s Group completing the License to Sell training programme of SLIM