Munchee Makes SLIM DIGIS History with Record Breaking 20 Awards

Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), a fully owned subsidiary of CBL Group, has made history at the SLIM DIGIS 2.6 Awards, securing an unprecedented 20 awards, the highest number of awards won by a single brand in the history of the SLIM DIGIS Awards.

Munchee’s landmark haul includes one Gold, four Silver, 14 Bronze and one Merit Award, recognising the brand across a diverse range of digital marketing disciplines, from the best use of digital in marketing campaigns to creator and influencer marketing and cross-media integration to gaming, experiential marketing, seasonal campaigns, creative content and best use of digital in brand launches.

Danushka Tamali Silva, General Manager – Marketing, Ceylon Biscuits Limited, said:

“This achievement is a powerful reflection of what happens when a brand is willing to constantly challenge itself, experiment and move with the consumer. Winning 20 awards at SLIM DIGIS is an incredible milestone for Munchee, but more importantly, it validates the creativity, courage and relentless commitment of our people and agency partners.”

The achievement comes at a landmark edition of SLIM DIGIS. The 2026 competition, themed “The Mission to Extraordinary,” attracted more than 550 entries and was evaluated by a jury of more than 70 industry experts.

Nalin B Karunarathne, Chief Executive Officer, Ceylon Biscuits Limited, said:

“Munchee has always believed that staying relevant means continuously evolving. This achievement demonstrates the strength of that philosophy. Twenty awards at one of Sri Lanka’s most respected digital marketing platforms is an extraordinary milestone, and we are proud of the teams behind this achievement who continue to raise the bar for Munchee and for Sri Lankan brand building.”

Among Munchee’s Gold-winning work was Wild Mix – Savoury, recognised under Best Use of Creators / Influencers. The brand also secured Silver awards for Wild Mix – Savoury under FMCG – Food & Beverage Brands, Munchee Father’s Day – Piya Kirula under Cross Media Integration, Cracker Gang under Best Use of Creative Content, and the Munchee Christmas Campaign under Seasonal Campaigns.

Munchee’s Bronze-winning campaigns further demonstrated the breadth of its digital excellence across multiple brands and categories. Munchee Super Cream Cracker’s "Jeewethe Badaginna" campaign earned recognition for Best Use of Digital in a Marketing Campaign, Cross Media Integration, Best Use of Creative Content, and Best Use of Experiential & On-Ground Digital Amplification. Munchee Black Edition secured awards for Best Use of Digital in a Launch Campaign, while its "Choco Rush" initiative was recognised in the Gaming, Gamification & E-Sports category, its Valentine’s campaign in Seasonal Campaigns, and its "Comic Con" activation for Best Use of Experiential & On-Ground Digital Amplification. Munchee Savoury’s "Game On" campaign also received recognition in the Gaming, Gamification & E-Sports category. Meanwhile, Munchee Carols was awarded a Bronze in the Best Use of Agile & Moment Marketing category, highlighting the brand’s ability to engage audiences through timely and culturally relevant digital storytelling. In addition, the DMASL campaign was honoured with a Merit Award for Best Use of Experiential & On-Ground Digital Amplification.

Arun Gooneratne, Assistant General Manager Marketing and lead for Digital Marketing at Ceylon Biscuits Limited, said:

“This achievement is a testament to the success of the transformational journey we embarked on with the Munchee Digital 2.0 Strategy. Digital is no longer a standalone function, but an integral part of our integrated marketing approach, helping drive brand equity and business goals across every campaign.”

With this latest achievement, Munchee continues to build on its track record of recognition in Sri Lanka's marketing industry. The brand was also recognised at the SLIM Kantar People’s Choice Awards 2026, winning FMCG Brand of the Year, Youth FMCG Brand of the Year, Biscuit Brand of the Year and Snack Brand of the Year.