JAT Executes Strategic Mirotone Acquisition Roadmap with Australian Re-entry

Within seven months of completing the acquisition of Mirotone NZ Limited, JAT Holdings PLC has commenced the brand’s re-entry into Australia through its subsidiary, Mirotone Australia Pty Ltd. The milestone marks an early step in converting the growth plan presented to investors at the time of the transaction into commercial execution and reinforces the Group's focus on disciplined post-acquisition delivery.

JAT completed the acquisition of Mirotone in October 2025, adding a 90-year-old industrial wood coatings brand with deep heritage across the Australasian region to its portfolio. Australia was identified as one of the key growth opportunities for Mirotone, following a period in which the brand had not been actively supplied in the market. Its return to Australia is therefore not a standalone market move, but part of JAT’s broader strategy to restore growth behind its brand equity and create value from the acquisition.

The initial phase is focused on Queensland, where several returning Mirotone customers have already been secured, including vertically integrated cabinet makers and contract applicators. Their early engagement provides a clear demand-led basis for the return to Australia and reflects the continuing recognition Mirotone retains among professional users in the market.

The move also carries wider significance for JAT’s long-term business resilience. As the Group builds on its existing international revenue base, stronger overseas market performance is expected to support foreign currency revenue generation, strengthen geographic diversification, and continue reducing reliance on any single market.

Commenting on the milestone, Nishal Ferdinando, Chief Executive Officer of JAT Holdings PLC, said, “Australia was identified as one of the key opportunities within Mirotone’s growth roadmap, and commencing re-entry within seven months of completing the acquisition reflects the discipline with which we are executing that plan. For a coatings business, long-term value is built on the strength of the brand and the strength of its R&D. Mirotone brings deep brand equity in Australia, while JAT brings the R&D, innovation capability, and operating platform required to convert that equity into sustainable growth. This is an important step in delivering on the strategy we communicated to our investors, as we continue to build a more geographically diversified business with stronger international revenue streams.”

Underpinning the re-entry is a clear strategic fit between Mirotone's established market equity and JAT's operating strengths. Mirotone brings a legacy brand with established recognition in Australia, while JAT brings manufacturing discipline, technical depth, sourcing expertise, and backward integration through its acrylic binder manufacturing facility in Sri Lanka and alkyd resin manufacturing facility in Bangladesh. Together, these strengths support more reliable supply, responsive customer service, and stronger technical engagement with professional users in Australia.

Mirotone’s return to Australia is being led through Mirotone Australia Pty Ltd by General Manager Mark Poole, whose career combines long-standing experience with the brand and broader international coatings industry expertise. His 25 years with Mirotone, complemented by senior commercial and technical roles across Asia and Australasia, provide a strong foundation for rebuilding customer engagement, technical confidence, and market presence in Australia.

The initial product focus will cover professional and industrial wood coatings applications, supported by product testing, tinting programme support, and close technical engagement with selected customers. The rollout is aimed at strengthening colour accuracy, consistency, and finish reliability as Mirotone rebuilds its presence in the market.

“Having worked with Mirotone for many years, it is meaningful to be part of bringing the brand back to Australia,” said Mark Poole, General Manager of Mirotone Australia Pty Ltd. “Customers here know the products and many have a strong memory of the consistency, ease of application, and finish quality that Mirotone offered. Our priority now is to revive that confidence through reliable supply, responsive technical support, and close engagement with our first customers in Queensland before expanding further.”

Following the initial Queensland phase, Mirotone Australia plans to expand further within the state before progressing into New South Wales, Victoria, and a broader distributor-led model across Australia. This phased approach will allow the business to rebuild market presence in a controlled and sustainable manner, beginning with customers where demand has already been secured before extending the brand’s reach across other priority markets.

The Australian re-entry is a priority component of the broader Mirotone growth plan, which includes product innovation, expansion across developed coatings markets, and stronger cross-market coordination between Sri Lanka, New Zealand and Australia. It also reflects JAT’s long-term ambition to build a stronger regional and international platform around its core strengths in coatings, surface solutions, manufacturing and technical innovation. For JAT, the milestone demonstrates how acquisition-led expansion is being converted into commercial momentum, creating renewed growth behind Mirotone while strengthening the Group’s long-term international business.