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Tracy
Tracy
Aug 16 2026
21What if the most meaningful gift a grandparent could give was not something to be treasured, but something that could shape a grandchild’s future?
Answering this question, Janashakthi Life, the flagship life insurance company of JXG (Janashakthi Group), has launched Janashakthi Life Grand Legacy, a new proposition that reimagines life insurance as a way for grandparents to plan not only for themselves but for the generations that follow.
Moving beyond the traditional purpose of life insurance as protection against life’s uncertainties, Grand Legacy transforms the idea of leaving something behind into the ability to build security and opportunities for the years ahead. The proposition enables grandparents to create financial support that could contribute towards their grandchildren’s education, career aspirations, and future goals.
For grandparents, the desire to give their grandchildren the best future possible comes naturally. Grand Legacy validates this desire from a financial perspective and offers grandparents the means to create real value for their nearest and dearest.
The proposition builds on Janashakthi Life’s pioneering approach to enabling individuals to obtain life insurance coverage up to the age of 80. With Grand Legacy, this capability takes on a broader purpose, recognising that financial planning later in life can extend beyond personal protection to creating opportunities for future generations, including the third generation.
Grand Legacy offers flexible short- to medium-term investment options designed to respond to evolving family needs, while extending access to life insurance protection at a later stage of life. This allows grandparents to take a more purposeful approach to financial planning, with the flexibility to consider both their own needs and the future they want to help create for their grandchildren.
Ravi Liyanage, Director/CEO of Janashakthi Life, said, “Janashakthi Life has always focused on redefining innovative life insurance solutions around the evolving needs of our customers. Grand Legacy is a natural extension of this approach, transforming a grandparent’s aspirations for their grandchildren into a meaningful financial plan for their future. It reflects our commitment to looking beyond traditional insurance needs and creating solutions that address the aspirations of families across generations, helping customers plan with greater purpose and confidence. This enables the legacy built by grandparents in their lifetime to be meaningfully passed on to generations to come.”
The proposition is brought to life through a new commercial that captures the distinctive bond between grandparents and grandchildren through the simple idea of a gift. While a gift may become a cherished memory, Grand Legacy presents the possibility of making that gift part of a grandchild’s future transforming affection today into opportunity tomorrow.
The launch reflects Janashakthi Life’s continued efforts to evolve life insurance beyond conventional protection-led thinking and respond to the changing ways families approach financial security, aspirations, and intergenerational planning.
As families increasingly look at how financial decisions made today can create greater possibilities tomorrow, Grand Legacy positions life insurance as a purposeful tool for building towards the future. It is not simply about preparing for what tomorrow may bring. It is about helping shape what tomorrow can become.
With Janashakthi Life Grand Legacy, grandparents have the opportunity to make a financial commitment today that can continue to matter long after the moment it is made, helping their grandchildren move closer to the education, careers, aspirations, and dreams that lie ahead.
About Janashakthi Life
Janashakthi Life, the flagship company of JXG (Janashakthi Group), was founded in 1994 as a Life Insurance company. Janashakthi Insurance PLC (Janashakthi Life) made its mark in the industry as an innovator and household name for over 30 years. Janashakthi Insurance PLC is licensed by the Insurance Regulatory Commission of Sri Lanka (IRCSL). The company has a strong presence across the island, with an expanding network of over 76 branches. In line with its purpose of “uplifting lives and empowering dreams”, Janashakthi Life remains committed to becoming a leader in the Life Insurance industry by delivering a service beyond Insurance to its customers and stakeholders.
Janashakthi Insurance PLC - https://www.janashakthi.com/
