Janashakthi Life Breaks into Top Five Most Loved Life Insurance Brands in the Industry

Janashakthi Life, a leading brand in the insurance industry and a flagship brand of JXG (Janashakthi Group), has entered the Top Five Most Loved Life Insurance Brands in Sri Lanka, rising from seventh to fifth place in the LMD Readers' Choice Most Loved Brands 2026 ranking, reflecting growing consumer trust and brand preference.

The recognition marks a notable upward shift from 7th position in 2025 to 5th in 2026, underscoring growing customer affinity, stronger brand relevance and sustained trust in one of Sri Lanka’s most respected consumer brand rankings.

Widely regarded as a definitive measure of consumer sentiment in Sri Lanka, the LMD Most Loved Brands listing reflects authentic public perception making this achievement a meaningful endorsement of Janashakthi Life’s long-standing commitment to its customers. The ranking is based on reader preferences collected by LMD as part of its annual Most Loved Brands survey.

Commenting on the milestone, Ravi Liyanage - Director/Chief Executive Officer of Janashakthi Insurance PLC said, “This recognition is more than a ranking. It is a reflection of trust earned over time and kept through consistency. Moving into the Top 05 Most Loved Life Insurance Brands in the industry is a clear signal that our purpose-driven approach is resonating with the people we serve. At Janashakthi Life, every policy, every claim and every interaction is guided by one principle: empowering  customers when they need us most. This achievement belongs to our teams whose dedication continues to strengthen that promise every day, and to our customers who place their confidence in us. We see this not as a milestone to celebrate and pause on, but as momentum to raise the bar further in service, innovation and financial protection for Sri Lankan families.”

Namalee A. Silva, Chief Business Officer of Janashakthi Insurance PLC, said, “Trust remains the cornerstone of our business, and being ranked among the Top Five Most Loved Life Insurance Brands in the country is a recognition we hold close to our hearts. This accolade reflects the empathy and compassion with which we serve our customers; understanding their unique needs and consistently creating solutions that provide peace of mind for the communities we support”

The company attributes this stronger brand affinity to a combination of financial stability, responsible governance, consistent service delivery and customer-focused innovation. Janashakthi Life maintains an (A-) financial strength rating with a Stable Outlook from Lanka Rating Agency, reflecting its resilience, prudent management and long-term stability.

Building on this foundation, the company’s commitment to excellence was also recognised at the CA Sri Lanka TAGS Awards 2025, where it was awarded Gold in the Insurance – Group (GWP up to LKR 10 Bn) category, affirming leadership in transparency, reporting quality and governance standards.

These credentials are reflected in the company’s ability to deliver on its commitments to customers.In 2025, Janashakthi Life paid Rs. 3.8 billion in claims to policyholders and beneficiaries, reinforcing its commitment to fulfilling customer promises and supporting families at critical moments.

Alongside its focus on financial protection, Janashakthi Life has consistently shaped industry innovation by introducing pioneering solutions such as COVID Cover, AIDS Cover and Military Cover — early interventions that reflected a deep understanding of evolving societal needs across different segments of society.

As it builds on this recognition, Janashakthi Life will continue to focus on strengthening customer experience, expanding access to protection and delivering long-term financial security to Sri Lankan families, guided by its purpose of “Uplifting Lives and Empowering Your Dreams.”

About Janashakthi Life

Janashakthi Life, the flagship company of JXG (Janashakthi Group), was founded in 1994 as a Life Insurance company. Janashakthi Insurance PLC (Janashakthi Life) made its mark in the industry as an innovator and household name for over 30 years. Janashakthi Insurance PLC is licensed by the Insurance Regulatory Commission of Sri Lanka (IRCSL). The company has a strong presence across the island, with an expanding network of over 76 branches. In line with its purpose of “uplifting lives and empowering dreams”, Janashakthi Life remains committed to becoming a leader in the Life Insurance industry by delivering a service beyond Insurance to its customers and stakeholders.

Janashakthi Insurance PLC - https://www.janashakthi.com/