INSEE Ecocycle continues Beach Cleanups Under PLEASE Project to address the national plastic pollution

INSEE Ecocycle, Sri Lanka’s pioneer in sustainable waste management, is continuing the beach clean-up efforts in line with its commitment to combating coastal plastic pollution through three recent beach clean-ups as part of the Plastic Free Rivers and Seas for South Asia (PLEASE) project. The World Bank funded the PLEASE Project, which was implemented by the South Asia Cooperative Environment Program (SACEP) with support from the United Nations Office for Project Services (UNOPS). It aims to catalyze actions that reduce the flow of plastic pollution into South Asian seas.

So far, INSEE Ecocycle has completed beach clean-ups along coastal areas in Norochcholai near the Lakvijaya Power Plant, Nuraicholai Casuarina Beach, and Nimalapura. Over 700 kg of plastic waste in total were removed during the cleanups. "Each clean-up is a reminder of the crucial role we play in safeguarding our oceans and preserving the natural beauty of our beaches," said Sujith Gunawardhana, General Manager of INSEE Ecocycle. "By actively reducing plastic waste pollution, we are making a tangible impact toward environmental preservation and fostering a mindset of responsibility and accountability in the community."

Through these ongoing initiatives under the PLEASE project, INSEE Ecocycle continues to champion beach clean-ups and raise awareness of plastic pollution, encouraging communities to embrace the principles of reduce, reuse, and recycle. At the project’s core is the women-led Material Recovery Facility (MRF) in Puttalam to recover plastic, put it back into the loop, and manage residual plastics using co-processing in an environmentally friendly manner. With more initiatives planned, INSEE Ecocycle remains committed to its vision for a cleaner, greener Sri Lanka, ensuring a sustainable environment for future generations.

About INSEE :

Siam City Cement (Lanka) Limited, also known as INSEE Cement, is a member of the Siam City Cement Public Company Limited (SCCC), a leading cement manufacturer in Southeast Asia, founded in 1969 in Thailand. The Company is Sri Lanka’s leading, and only fully integrated, cement manufacturer offering a comprehensive portfolio of construction solutions, including the highly demanded INSEE Sanstha and INSEE Mahaweli Marine Plus brands in Sri Lanka. As INSEE Cement’s waste management arm and a fully owned subsidiary, INSEE Ecocycle Lanka (Private) Limited plays a significant role in the company’s Environmental, Social, and Governance (ESG) framework to reduce carbon emissions, lower usage of thermal energy and embrace the principles of a circular economy. Overall, INSEE continues to steer the local building and construction industry towards high-performing, low-carbon, and future-ready constructions, introducing consistently high-quality blended cement products and sustainable building materials through the company’s strong investment in innovation and R&D.