IASL launches revamped website to better serve Sri Lanka's insurance ecosystem

The Insurance Association of Sri Lanka (IASL) announced the launch of its newly revamped official website at www.iasl.lk, reinforcing the Association's commitment to transparency, accessibility, and industry leadership in an increasingly digital landscape.

The redesigned platform reflects IASL's recognition that improving its digitalisation standards is central to its mandate. As Sri Lanka's insurance industry navigates accelerating digitalisation and expanding penetration objectives, the Association's website must serve as an authoritative and accessible point of reference for all stakeholders; member companies, policyholders, regulators, and institutional partners alike.

Built around three core principles; clarity, accessibility, and relevance, the new website features a clean, mobile-responsive design with intuitive navigation that serves diverse user needs with ease. Refreshed content brings key areas to the fore, including industry insights, regulatory updates, and member services, presented in language accessible to professionals and the general public alike. A searchable resource library, regularly updated news section, and SEO optimisation ensure the platform remains a living resource and a visible one.

Commenting on the launch, Mr. Lasitha Wimalaratne, President of IASL and Executive Director/CEO of HNB Assurance PLC, stated: "This website is an extension of our role as the connective hub of this industry; bridging member companies, the regulator, and the public we collectively serve. We want every visitor, whether a CEO of a member company, a first-time insurance buyer, or a policymaker, to find what they need and feel the weight of what Sri Lanka's insurance industry is building together. How we communicate and how easily stakeholders can access information about this industry matters enormously to public trust, and this launch is one part of a broader commitment by IASL to ensure our sector remains visible, accountable, and genuinely connected to the people it exists to protect."

The revamp also consolidates IASL's visual identity with stronger branding and consistent design, bringing together in one accessible place the breadth of the Association's work, from its collaboration with the Insurance Regulatory Commission of Sri Lanka (IRCSL) to its role in establishing the Insurance Ombudsman Scheme and advancing consumer protection across the country.

The Association invites all member companies, industry partners, policymakers, and the public to explore the new platform at www.iasl.lk.

About the Insurance Association of Sri Lanka (IASL) Established in 1989, IASL is the representative body of Sri Lanka's insurance industry. All licensed insurers operating in the country are members of the Association. IASL works in close collaboration with the IRCSL and other stakeholders to advance industry standards, promote financial literacy, and protect policyholder interests.

Image caption:

(Left to right) Sachini Kularathne – Manager, Digital Marketing of Union Assurance, Nuwan Hettiarchchi – Director/Chief Information Officer of Continental Insurance Life and Chair of the IT subcommittee of IASL,  JM Niyas - Secretary General of IASL, Lasitha Wimalaratne - Executive Director/CEO of HNB Assurance and President of IASL and Roshan Peiris - National Distribution, Senior General Manager of Softlogic Life  and Chair of the Marketing and Sales Forum subcommittee of IASL.