HUTCH Turned Poson Full Moon into Countrywide Digital Engagement with ‘Moon Scan’ Rewards

HUTCH Sri Lanka transformed one of the most familiar sights of the Poson season into a novel digital experience, inviting mobile users across the country to take part in a special Poson Moon Scan Promo and get rewarded.

The initiative, titled ‘HUTCH DANSADA’, encouraged the public to scan the Poson full moon using their phone cameras to receive an assured digital gift. The ‘HUTCH DANSADA’ turned a simple seasonal moment of sighting the full moon into an interactive and rewarding digital experience.

Thousands of customers participated in HUTCH DANSADA and received instant digital rewards, while on-ground promotions conducted across various areas across the country helped many people experience their first-ever digital engagement with Mother Nature.

Hamdhy Hassen, Chief Marketing Officer of HUTCH Sri Lanka, said, “Through the HUTCH DANSADA Moon Scan Poson programme, we were able to amplify an ordinary yet deeply symbolic fixture of the season and, for the first time, transform it into an engaging two-way interaction for the people across Sri Lanka. This campaign reflects HUTCH’s continued focus on connecting culture with technology and creating meaningful seasonal moments and memories that will last beyond the seasons.”