HNB Assurance wins Effie Award for innovative ‘Dola Duka’ campaign

HNB Assurance PLC was recognised with the Effie Award under the Insurance category for its groundbreaking ‘Dola Duka’ campaign.

Notably, HNB Assurance was the only winner in this category, underlining the campaign’s creativity, effectiveness and impact.

The ‘Dola Duka’ campaign was conceptualised to address the unique cravings of pregnant and expecting mothers, ensuring they had access to their desired food items at any time. HNB Assurance bore the delivery costs while collaborating with merchants to extend their operating hours late into the night, ensuring seamless fulfillment of these cravings.

This initiative showcased the brand’s deep commitment to customer-centric innovation and redefining insurance beyond conventional boundaries.

HNB Assurance PLC CEO Lasitha Wimalaratne stated; “I am truly proud of the effort that went into us winning an Effie Award, which is a testament to the meaningful impactful we managed to make. For us, ‘Dola Duka’ was more than just a campaign, it was about understanding and addressing a real need, reinforcing our promise to care for our customers beyond insurance. My congratulations to all the teams involved.”

HNBA Chief Marketing and Customer Experience Officer Dinesh Yogaratnam said; “This campaign reflects our ethos of innovation and customer-first thinking. ‘Dola Duka’ was designed to resonate emotionally while delivering tangible value and this award is a validation of that success. A big thank you to our incredible partners, RN Media and Quickee.lk, for joining us on this journey and making this campaign a reality. We will continue to move forward bigger and better, creating impactful campaigns that redefine the insurance industry and enhance the lives of our customers and beyond.”

Source:Daily News