Hemas Pharmaceuticals partners with Oproma Cosmetics to launch ‘Hair Buddy’ its first branded e-commerce brand

Hemas Pharmaceuticals (Pvt) Ltd, Sri Lanka’s market leader in pharmaceutical distribution, a subsidiary under Hemas Holdings PLC, recently announced the arrival of its latest hair care product with the launch of Hair Buddy. Developed in partnership with Oproma Cosmetics Pvt Ltd as a botanical fusion hair masque, Hair Buddy marks a milestone for Hemas Pharmaceuticals as its first-ever direct-to-consumer, digital-first launch.

NMRA approved and dermatologically tested, and 100% BPA free, Hair Buddy works rapidly to deliver visible growth. Designed to be a ‘forever friend’, Hair Buddy works to prevent hair loss, reduce dandruff, and strengthen hair from root to tip. Hair Buddy is uniquely positioned to build long-term scalp health through deep nourishment. Recommended for ages 16 and above, Hair Buddy’s ‘forever friend’ factor stems from its status as a safe, inclusive, and effective hair growth partner developed from time-tested Sri Lankan traditions based on plant powered formulas.

Hair Buddy’s launch aligns with Hemas Pharmaceutical’s priority pillars by driving growth through entry into the fast-expanding hair care market. The launch of Hair Buddy represents both Hemas Pharmaceuticals’ diversification into personal care and cements its digital transformation agenda with a dedicated e-commerce platform offering convenient island-wide delivery.

Central to this latest milestone is Hemas Pharmaceuticals’ long-standing distribution partner for over two decades, Chandrasiri & Sons, who will serve as the exclusive distributor for Hair Buddy. With several years of partnership behind them, the collaboration underscores Hemas Pharmaceuticals’ commitment to building on trusted relationships as it explores new markets and consumer segments.

Speaking on the launch, Dr. Mahesha Ranasoma, Managing Director of Hemas Pharmaceuticals, said, “As we continue to expand into new markets and healthcare categories, we’re not only pleased to renew and reaffirm longstanding and trusted partnerships, but we’re also eager to bring our customers a product that’s rooted in responsibility and free from harsh chemicals. Furthermore, Hair Buddy reflects Hemas Pharmaceutical’s focus on innovation, purpose, and ethically sustainable responsibility. Through Hair Buddy, Hemas Pharmaceuticals takes a meaningful step beyond healthcare into the realm of personal well-being.”

Mr. Pradeep Mapalagama, Managing Director of Oproma Cosmetics added, saying, “With Hair Buddy, we aim to introduce customers to a holistic and carefully curated product that will ensure long-term hair care and profound customer satisfaction. Partnering with Hemas Pharmaceuticals ensures we not only bring this vision to life, but that it upholds and aligns with the same values of responsibility and innovation that we both share.”

With the aim of empowering customers with a forever friend to keep them in control of hair fall and scalp health, the release of Hair Buddy highlights Hemas Pharmaceuticals’ purpose of enabling customers to live well through trusted innovation.