Hemas Hospitals Launches ‘BreastOber 2024’ – A Renewed Commitment to Champion Breast Cancer Awareness

As Breast Cancer Awareness Month returns this October, Hemas Hospitals is stepping up its commitment with the launch of ‘BreastOber 2024.’ This annual initiative is aimed at educating women on the importance of early detection while improving access to life-saving diagnostic tools. With breast cancer remaining the most common form of cancer among women globally, the need for awareness and action is more critical than ever.

With breast cancer being the most common form of cancer among women globally, the numbers remain alarming. There were approximately 2.3 million women newly diagnosed with breast cancer globally, and the disease claimed about 670,000 lives. (Source: World Health Organisation (WHO)) Despite these challenging statistics, there is hope—early detection can dramatically increase survival rates and make treatment far more effective. This is the critical message Hemas Hospitals aims to reinforce through its 2024 ‘BreastOber’ campaign, emphasizing that proactive screenings are essential to catching the disease in its most treatable stages.

For 2024, Hemas Hospitals is offering Sri Lankan women the chance to take proactive steps towards early detection through their advanced, pain-free mammogram technology, dispelling any discomfort or anxiety often associated with traditional mammogram procedures. The hospital’s continued focus on ensuring a comfortable experience is aimed at encouraging more women to undergo this critical screening process.

In line with the hospital’s commitment to ‘Making Healthful Living Happen’, Hemas Hospitals has expanded its BreastOber campaign this year to include a range of impactful initiatives aimed at reaching even more communities. The focus on early detection is underscored by the fact that early diagnosis is the key to a 100 percent cure rate. Hemas Hospitals’ Managing Director, Dr. Lakith Peiris, emphasizes, “Our goal with ‘BreastOber 2024’ is not just to spread awareness but to drive meaningful action. We want every woman in Sri Lanka to understand that a single screening can change the course of her life. With early detection, breast cancer is not a battle to be feared but a challenge that can be overcome. This year, we’re pushing for even greater impact and reaching out to more communities because every life matters,”

With its patient-centered approach and cutting-edge healthcare solutions, Hemas Hospitals is setting a new benchmark in breast cancer awareness this October. The ‘BreastOber 2024’ campaign goes beyond encouraging women to get screened—it’s a powerful movement urging families, workplaces, and communities to unite in the fight against breast cancer, ensuring no woman has to face this journey alone.

In addition to the awareness drive, the hospital is offering a 40 percent discount on its state-of-the-art mammograms and is opening up free consultations at its BreastOber Clinic, available every day from 7:30 a.m. to 3:30 p.m., at both its Wattala and Thalawathugoda facilities. The dedicated BreastOber Hotline (0777-001216) has also been set up to facilitate easy bookings and inquiries.

To find out more and to make a booking, call the BreastOber Hotline at 0777-001216 or visit your nearest Hemas Hospital. Because the journey to defeating breast cancer starts with awareness — and that awareness begins today.