First Capital launches smart digital account opening service for the first time in Sri Lanka

First Capital Holdings PLC, a subsidiary of JXG (Janashakthi Group) and a pioneer in the capital markets sector in Sri Lanka, has introduced the first ever Smart Assisted Customer Onboarding Platform (SAO) in Sri Lanka, with a digital assistant system for account opening. This is a unique effort to facilitate the investment process in the country through the latest technology.

Powered by 40 years of experience and trust, First Capital is gradually improving its business methods according to the behavioral patterns of today's customers. Today's customers focus mainly on factors such as speed, simplicity and convenience. This latest method can also be described as an exciting new introduction based on digital technology, targeted at the new generation of investors.

SAVI (Smart Assistant for Virtual Investments) is a digital assistant system designed to guide customers more efficiently. This provides customers with a step-by-step guide to opening accounts and verifying their information. This eliminates the need for phone and video calls, submitting printed documents, and going through lengthy processes without guidance.

Through SAVI, customers can now open accounts anytime, anywhere via the First Capital website. Video verification of identity can also be easily done during the application process. This allows them to complete the process in their own way, without any hassle.

“We have focused on understanding the lifestyles and ways in which our customers transact and, in parallel, improving the investment process. Using the latest technology, this account opening methodology has been designed to eliminate the obstacles that existed at every step and make the entire process more efficient. Thanks to SAVI, our customers have been able to complete this process in a simpler, easier and faster way without any issues related to accuracy and security.” First Capital Holdings PLC Chief Technology and Digital Officer Mithila Abeysekara said.

This new system has already brought many benefits to customers. Optical Character Recognition (OCR) technology has enabled faster and more accurate verification of documents, and the system itself provides instant and automated instructions, making account opening a breeze. This is a testament to First Capital’s efforts to make the investment process simpler, easier and more accessible to a wider audience.

Another important point here is that this platform has been equipped with extremely comprehensive security measures. This has enabled customer security and increased system reliability while maintaining speed and convenience.

In this way, First Capital has collaborated with Nagarro to create a digital customer account opening service with smart technology for the first time in Sri Lanka. With instant information verification, automation with Smart technology and a comprehensive user guidance system, this system will bring great convenience and a more satisfying experience to customers.

With such unique introductions, First Capital has been able to further enhance its reputation as a forward-thinking company committed to continuous innovation.

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About First Capital Holdings PLC

First Capital Holdings PLC is a member company of the Janashakthi Group. Based on the theme of ‘Performance First’, the company operates as a primary dealer, institutional financial advisory firm, asset management services firm and stock brokerage firm. With a strong focus on stability, competitive advantage and providing an exceptional customer experience, First Capital is following a ‘performance first’ approach with the support of JXG (Janasakthi Group). With four decades of experience in providing capital markets solutions, First Capital Holdings PLC and its subsidiary First Capital Treasuries have had their ratings upgraded by Lanka Credit Rating Agency Limited (LRA) from “A” to “A+”, with the Outlook upgraded from positive to stable.