DFCC Bank Secures Dual Wins at SLIM DIGIS 2.4 for Digital Marketing

DFCC Bank has been honoured with two prestigious awards at the SLIM DIGIS 2.4, Sri Lanka's leading digital marketing awards event, highlighting its commitment to digital transformation and innovative customer engagement. The bank received two silver awards for the Best Use of Experiential Digital Marketing for its DFCC Galaxy Virtual Branch campaign and the Best SEO/SEM Campaign for delivering "True Value Through SEO" for the DFCC website.

These awards underscore DFCC Bank's strategic objective of being one of the most digitally enabled and customer-centric banks in Sri Lanka. The DFCC Galaxy Virtual Branch campaign, a metaverse-based experience, offered customers an immersive and interactive way to engage with banking services, setting DFCC apart as the first bank in Sri Lanka to enter the metaverse. Additionally, recognising the DFCC website highlights the bank's effective use of SEO strategies to enhance online search visibility and customer value, aligning with DFCC's strategic objectives.

Dinesh Jebamani, Vice President and Head of Digital Marketing at DFCC Bank, commented, "Our commitment to digital marketing innovation goes together with our goal of creating seamless, valuable, and relevant customer experiences. Being recognised at SLIM DIGIS 2.4 for our work on the Galaxy Virtual Branch and Search engine optimisation initiatives is a testament to our strategic focus in the Digital Marketing space in Sri Lanka and delivering meaningful, tech-enabled experiences and convenience to our customers."

SLIM DIGIS 2.4, known for celebrating digital marketing achievements, is a platform that recognises excellence, creativity, and effectiveness in the field. This year marks the fourth edition of the awards, held under the theme "Celebrate Digital Mastery," reinforcing the significant impact of digital innovation on Sri Lanka's marketing landscape.

About DFCC Bank

DFCC Bank is a full-service commercial bank with a rich history of 68 years and offers a diverse range of commercial and development banking services. As part of its Sustainability Strategy 2020-2030, the Bank aims to become a leading institution contributing to greater resilience by creating resilient businesses and supporting green financing and sustainable, socially responsible entrepreneurship. The Bank has received numerous accolades, including being named the 'Most Trusted Retail Banking Brand' and the 'Best Customer Service Banking Brand' in Sri Lanka in 2021 by Global Brands Magazine UK and 'Market Leader and Best in Service in Cash Management 2022' by Euromoney. Additionally, DFCC Bank is ranked among Business Today's Top 40 Corporates in Sri Lanka, is rated A- (lka) by Fitch Ratings Lanka Limited and is regulated by the Central Bank of Sri Lanka. Attesting to its commitment to sustainability, DFCC Bank is also the first, and presently only, entity in Sri Lanka to have received accreditation from the Green Climate Fund (GCF), granting it access to concessionary funding worth USD 250 million to support climate mitigation and adaptation projects across the Island.