AIA Insurance Promotes National Water Safety Awareness in Sri Lanka, aligned with the AIA One Billion initiative.

AIA Insurance is proud to announce the launch of the AIA Water Safety Pledge, an initiative that aligns with the AIA One Billion mission, aimed at helping one billion people live healthier, longer, and better lives by 2030.

Sri Lanka is an island surrounded by many water bodies which has resulted in hidden dangers. On average, 755 people drown each year and drowning is one of the top three causes of accidental deaths in Sri Lanka. And even more worryingly it is the leading cause of accidental deaths amongst children. That is why AIA introduced the Water Safety Pledge which aims to educate people on the importance of water safety and encourages them to take the pledge, emphasizing the value of their lives and the impact on their loved ones. They urge individuals to be mindful of their safety in and around water, because they could be someone’s father, son or breadwinner.

The campaign was launched at this year’s AIA Poson Safety Programme which has been running for 29 years, ensuring the safety of pilgrims in water bodies during the Poson pilgrimage to Anuradhapura. Recognising the need to expand their efforts beyond Anuradhapura, AIA launched the Water Safety Pledge to create a ripple effect across the island.

During the Poson festival in Anuradhapura, our campaign saw tremendous success with over thousands of individuals taking the Water Safety Pledge. Furthermore, a focused social media campaign was launched to create awareness on water safety, and this garnered over 100,000 pledges online, not to forget further amplification of the initiative through radio engagement.

The campaign is well embraced by AIA’s employees and agents and have also been endorsed by some online influencers, in extending and expanding its impact across the nation.

"We are committed to making a significant impact on water safety awareness in Sri Lanka as part of AIA’s mission to help one billion Asians live healthier, longer, better lives by 2030," said Sasith Bambaradeniya, Chief Marketing Officer of AIA Insurance. "The overwhelming response to our campaign shows that people are ready to take responsibility for their safety and that of their families. Together, we can reduce the number of accidental drownings and save lives."

AIA Insurance invites everyone to join the AIA Water Safety Pledge and be part of this life-saving initiative. Visit the AIA website on aialife.com.lk to take the pledge today.