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AIA Insurance Lanka charts a bold new era for bancassurance with Vision X

AIA Insurance Lanka recently hosted ‘Vision X: The Next 10 Years of Partnership Distribution’, a spectacular celebration at Shangri-La Colombo. This landmark event brought together an elite circle of C-suite executives, from leading partner banks and brokers, alongside AIA’s senior leadership team, to honour a year of transformative success and unveil an inspiring vision for the upcoming decade.

The evening radiated elegance and ambition as guests were recognised for their unwavering support in shaping AIA’s Partnership Distribution journey that has revolutionised bancassurance in Sri Lanka. Among the distinguished attendees were senior leadership of NDB Bank, DFCC Bank, Commercial Bank of Ceylon, NDB Wealth , Pan Asia Bank , Broker partners , CBC Finance PLC, regional and branch managers; AIA senior leadership; AIA Partnership Distribution staff members and cross-functional team members. The event illuminated the power of collaboration, setting the tone for an extraordinary decade ahead.

AIA Insurance is the pioneer of bancassurance in Sri Lanka, having introduced the model and continuing to lead the sector with innovative solutions. The company has established exclusive long-term partnerships with leading banks such as NDB Bank , DFCC Bank and Commercial Bank of Ceylon, enabling customers to access life and health insurance through extensive banking networks.

During ‘Vision X’ celebration, AIA formally introduced its strategic blueprint for the years ahead, outlining an ambitious path toward long-term growth and innovation. At the heart of this vision is a digital-first, seamless customer experience, designed to elevate service standards and redefine engagement. The strategy focuses on strengthening partnerships for sustainable growth, positioning Sri Lanka as a regional leader in innovation and excellence. Opportunities for global learning and exposure were highlighted, alongside a forward-looking perspective on the evolving landscape of bancassurance, emphasising AIA’s commitment to staying ahead of industry trends and driving progress.

By driving collaboration within the bancassurance industry and championing a shared vision for progress, AIA reaffirms its unwavering commitment to helping Sri Lankans live healthier, longer, and better lives. 

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AIA Sri Lanka

A leading life insurance company in Sri Lanka and part of the AIA Group, the largest independent publicly listed pan-Asian life insurer with over 100 years of history. AIA Sri Lanka offers a comprehensive range of insurance and financial protection solutions, including life insurance, health and critical illness coverage, retirement and savings plans, and group benefits, designed to help individuals and families protect their financial future and wellbeing. 

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