The Association of International Marketing Graduates (AIMG) in collaboration with AICPA & CIMA, together as the Association of International Certified Professional Accountants, recently concluded the successful forum – ‘Finance for Marketers’ at Jetwing Colombo 7. The collaboration with AICPA & CIMA is aimed at creating value through dialogue and understanding within both the finance sector and marketing environment. The joint forum acts as a platform to share knowledge and insights with business leaders, accounting and finance professionals and corporate executives.
The event which highlighted the role of finance in marketing, delved into the intricacies of both working together for the sustainability of the business, as well as the solutions finance may provide for marketing challenges welcomed over 115 industry veterans.
Speaking at the event, Channa Gunawardana FCMA (UK), CGMA, Chief Executive Officer, Dankotuwa Porcelain PLC, Royal Fernwood Porcelain Ltd, commented: “Finance for Marketers is an integral aspect of development and success that as marketers we must further understand and incorporate into our campaigns and way of thinking. At the crux of all that we do, we aim for quantitative results – but along the way we fail to see the importance of forecasting and target analysis in marketing – that connects back to the end goal. The first step to having a successful organisation is to lead with goals and feasible targets. Cohesion with Finance and Marketing is imperative for any business’s success.”
The event began with keynote speakers – Venkkat Ramanan, FCMA (UK), CGMA, Regional Vice President – Asia Pacific, AICPA & CIMA and Channa Gunawardana FCMA (UK), CGMA, Chief Executive Officer, Dankotuwa Porcelain PLC, Royal Fernwood Porcelain Ltd, delving into the primary function of an organisation, and the importance and intricacies of finance in marketing. The event was followed by a panel discussion with Nirodha Ambanpola, ACMA (UK), CGMA, Head of Sales and Marketing, r-pac Sri Lanka and Manindri Bandaranayake FCMA (UK), CGMA Group Chief Brand Marketing Officer, Janashakthi Group, moderated by Chathushka De Alwis ACMA (UK), CGMA, Associate Manager Professional Relationships and Thought Leadership, AICPA & CIMA.
The Association of International Marketing Graduates Sri Lanka (AIMGSL) was established in July 2020 by veterans of the marketing industry boasting over 3 decades of expertise and experience, with its main focus to create a dynamic and professional association with international marketing qualifications, connecting young and senior members to create a platform for knowledge sharing via workshops, programmes and various other activities. Its objective remains to aid Sri Lanka-based marketers to stay at the forefront of their professions and the market. AICPA® & CIMA®, together as the Association of International Certified Professional Accountants® (the Association), advance the global accounting and finance profession through our work on behalf of 689,000 AICPA and CIMA members, candidates and engaged professionals in 196 countries and territories. Together, we are the worldwide leader on public and management accounting issues through advocacy, support for the CPA license, the CGMA designation and specialised credentials, professional development and thought leadership. We build trust by empowering our members and engaged professionals with the knowledge and opportunities to be leaders in broadening prosperity for a more inclusive, sustainable and resilient future.