TikTok Strengthens Measures to Combat Misinformation Ahead of Sri Lanka Presidential Election

As the Sri Lanka Presidential Election approaches on 21st September 2024, TikTok is intensifying its efforts to combat misinformation and uphold election integrity on its platform. The platform's latest initiatives demonstrate its unwavering commitment to maintaining a safe, authentic, and reliable information environment during this important period.

Building on its robust global framework to combat misinformation, TikTok is collaborating with IFCN-accredited fact-checking organization Newschecker to specifically address the Sri Lankan electoral context. These partnerships enable TikTok to identify potential misinformation, take action on it, and share accurate information with its community around important events. TikTok's fact-checking partners do not moderate content on the platform, but their assessments provide valuable input which helps TikTok take the appropriate action that upholds its Community Guidelines.

TikTok's strategy includes innovative product features aimed at enhancing user awareness and participation in maintaining platform integrity. TikTok has launched the Sri Lanka Election Center on the platform, which is a dedicated hub, available both in English, Sinhala and Tamil, that will direct users to authoritative information on the election. Additionally, streamlined reporting tools will empower users to easily identify and report potentially misleading content. This user-centric approach fosters a vigilant and responsible community, crucial during the election period.

Furthermore, TikTok is committed to raising awareness among its users, by providing educational content and in-app guides. These initiatives are designed to equip the community with the necessary skills to discern credible information, thereby reinforcing informed participation in the electoral process. 

To combat misinformation, TikTok's Community Guidelines play a crucial part. The platform employs a multi-pronged approach, including the removal of guideline-violating content, redirecting search results to authoritative sources, and reducing the discoverability of unverified information. This comprehensive approach ensures that the platform remains a safe space, free from harmful election-related misinformation.

Transparency and collaboration are at the core of TikTok’s efforts. By working closely with experts, safety advisory councils, and civil society organizations, TikTok enhances its policy framework and ensures the elevation of reliable information sources within the app. This collaborative ethos underscores TikTok's commitment to being a responsible social media platform.

TikTok is committed to maintaining its platform as a hub of joy and creativity while ensuring it serves as a reliable source of factual information. TikTok continues to support its community in Sri Lanka and worldwide, fostering a digital space where authentic content flourishes and misinformation is actively combated.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Johannesburg, Seoul, and Tokyo. www.tiktok.com.