TikTok’s commitment to mental health: Fostering a culture of support and well-being

Every month, over 1 billion people come together on TikTok to share authentic stories, build meaningful connections and find community. With conversations related to #MentalHealth and #MentalHealthAwareness inspiring almost 25 million videos to date, our goal is to continue fostering an environment where people can safely share their well-being journeys. This World Mental Health Day, we're making it easier than ever for our community to access authoritative content and reliable resources. ing mental health concerns becomes paramount as digital platforms continue to shape how people interact, connect, and express themselves. In celebration of Mental Health Awareness Month on TikTok, we explore TikTok’s commitment to well-being and how it’s empowering its community to engage with mental health positively and meaningfully.

Empowering users with digital well-being tools

TikTok recognizes the importance of encouraging healthy digital habits. Through its digital well-being tools, the platform aims to equip users with resources to manage their time, content, and interactions thoughtfully. TikTok’s Safety Centre is at the forefront, and it includes features to help users maintain a balanced relationship with the platform.

To assist younger users in building mindful usage habits, TikTok has implemented daily screen time limits, set by default to 60 minutes for those under 18. The feature allows parents to play an active role in their child’s digital experience, while adult users can tailor these limits to align with their preferences. This feature reflects TikTok’s commitment to supporting healthy screen habits and ensuring users can engage with the platform balanced.

TikTok also offers a screen time dashboard, which gives users insights into their daily activity. This tool allows users to make informed decisions about their app engagement by displaying metrics on screen time and active hours. Additionally, users can set custom break reminders to encourage intermittent pauses and avoid digital fatigue, contributing to a healthier overall experience.

Collaborating with mental health advocates and trusted organizations

One of TikTok's most impactful initiatives is its partnerships with organizations and creators committed to mental health advocacy. Collaborations with the World Health Organization (WHO), local mental health organizations, and mental health influencers allow TikTok to reach diverse audiences with credible, accurate information. 

By joining forces with trusted experts, TikTok amplifies voices that educate users on various mental health topics. For instance, TikTok works with creators such as Dr. Sasha Hamdani and Joel Bervell, who offer insights on issues ranging from ADHD management to healthcare accessibility. These advocates help bring mental health into everyday conversations, breaking down stigma and making knowledge more accessible.

Moreover, TikTok’s partnership with the Rare Impact Fund, an initiative by Selena Gomez, further emphasizes its dedication to mental health. By contributing $250,000 to this fund, TikTok supported its mission to expand access to mental health services, helping to reduce barriers and making mental health resources available to those who need them most.

Leveraging hashtags and community challenges for mental health awareness

TikTok’s platform thrives on hashtag-driven campaigns that foster community participation. For Mental Health Awareness Month, TikTok launched #MentalHealthAwareness: Better Together, encouraging users to share their stories, offer tips, and connect with others facing similar challenges. This campaign allowed users to engage with mental health content and access resources that promote well-being.

This year, TikTok is spotlighting the hashtag #MentalHealth, offering users a dedicated space to find videos, expert advice, and encouraging stories. By centralizing this content, TikTok facilitates more accessible access to mental health information, allowing users to explore and engage with topics that resonate with them.

As we celebrate Mental Health Awareness Month, TikTok reaffirms its commitment to supporting mental health by empowering its community to connect, share, and learn. With a continued focus on well-being, TikTok is leading the way in creating a digital environment that not only entertains but also nurtures and supports mental health awareness, encouraging positive, meaningful interactions for all.