Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader

Samsung leads premium and ultra-large TV markets while pioneering AI-powered TV innovation

Samsung Electronics announced that it has secured its position as the global leader in the TV market for the 19th consecutive year. According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung has strengthened its leadership in the high-end TV market, particularly in the premium and 75-inch and above segments. In the premium category, the company captured a 49.6% market share, accounting for nearly half of the global market. Meanwhile, in the ultra-large TV segment, Samsung led with a 28.7% market share, reinforcing its position as the dominant player in the industry.

The company also maintained its stronghold in the QLED and OLED TV segments, further establishing its influence in the premium TV market. Samsung sold 8.34 million QLED TVs, securing a 46.8% market share. The global QLED market experienced notable growth, surpassing 10% of total TV sales for the first time, signaling increasing consumer interest in this advanced display technology.

With its sustained dominance across premium, ultra-large, QLED, and OLED TV categories, Samsung continues to set new benchmarks in the industry. Its commitment to innovation and quality has solidified its reputation as the global leader in high-end televisions, catering to evolving consumer preferences and reinforcing its competitive edge.

Availability 

Samsung TVs are available for purchase at Samsung authorized dealers; Singer, Damro, Singhagiri and Softlogic.