Sports

Maliban and SSC Unite to Carry Forward Sri Lanka’s Cricketing Legacy

Maliban Biscuit Manufactories, Sri Lanka’s most loved biscuit brand with over 70 years of heritage, has entered into a strategic partnership with the Singhalese Sports Club (SSC), one of the most prestigious and historic sporting institutions in the country as the Co-sponsor of SSC Cricket. This partnership will see Maliban supporting both the men’s and women’s cricket teams of SSC, reinforcing its commitment to championing Sri Lankan sports and nurturing future generations of talent.

With a proud legacy that spans decades, Maliban has always stood for values of resilience, togetherness, and progress qualities deeply connected with the spirit of cricket. This collaboration with SSC represents more than sponsorship; it is the coming together of two iconic Sri Lankan institutions that share a common vision of uplifting the nation’s sporting culture.

Founded in 1899, the SSC is widely regarded as the “home of Sri Lankan cricket.” The club has been instrumental in shaping the nation’s cricketing story, producing some of the most legendary players who have represented Sri Lanka on the international stage. Greats such as Arjuna Ranatunga, Marvan Atapattu, Mahela Jayawardene, and Dimuth Karunaratne, among many others, have proudly worn the SSC colors before donning the Sri Lankan cap. Today, the club continues to be a breeding ground for young cricketers, paving the way for future champions.

Expressing his appreciation, Mr. Ranjith Pandithage, President of SSC, said:

“The Sinhalese Sports Club extends its sincere appreciation to Maliban for their generous sponsorship of our cricket team. This partnership reflects a shared commitment to fostering sporting excellence and upholding the proud traditions of Sri Lankan cricket. Their contribution plays a pivotal role in enhancing the Club’s cricketing endeavors and furthering our pursuit of sustained success. We look forward to building on this valued partnership in the seasons ahead.”

Positha Perera, Group Head of Corporate Communications at Maliban, commenting on the partnership said:

“At Maliban, we recognize the power of sports marketing not only to build brands but also to uplift the game and its players. This partnership with SSC is more than an association with a cricket club it is a reflection of Maliban’s longstanding belief in empowering Sri Lankans to reach their fullest potential. Just as Maliban has been a trusted name in every household for generations, SSC has been a cradle for cricketing excellence. Together, we aim to create pathways for young talent to shine and to ensure Sri Lanka’s cricketing legacy continues to grow stronger with every season.”

Mr. Samantha Dodanwela, Chairman of the Cricket Committee at SSC, added:

“We warmly welcome Maliban Biscuits as one of our partners. This partnership carries great synergy, as Maliban is one of the most recognized household brands in the country, while SSC is one of the most respected household sports clubs in Sri Lanka. Collaborations like this will help pave the way for building a stronger sporting culture in our country. No doubt the financial assistance we receive will help us to support the budding cricketers to enhance their cricketing skills.”

Through this collaboration, Maliban not only strengthens its role as a pioneer in supporting Sri Lankan sports but also reinforces its dedication to carrying forward a proud legacy while shaping new milestones. Together with SSC, Maliban aims to inspire the next generation of cricketers who will carry the nation’s flag to even greater heights.