HUTCH Empowers Shakthi Crown as Official Telecom Partner Driving the Search for Sri Lanka’s Future Music Stars

HUTCH, one of Sri Lanka’s premier mobile service providers, proudly announces its partnership with Shakthi Crown as official telecommunications partner. This collaboration demonstrates HUTCH’s dedication to supporting youth talent development setting them up for the global stage. Backed by its parent company CK Hutchison Holdings, a global fortune 500 conglomerate operating in over 50 countries and a leader in the telecommunications industry operating in 12 countries across Europe & Asia, HUTCH pursues to infuse world class exposures to the country’s youth. 

Shakthi Crown, which airs on Shakthi TV from 8th March onwards, is a trailblazer in the media industry for 25 years, and is poised to transform the Sri Lankan music industry with its next-generation approach and international-competition standards. Mentored by industry legends like Sahitya Gajamugan, Chanduru Rajasuriyar, and Sriram Sachi, and judged by revered veterans like Vageesan Shivanathan, Bhanu Deepan, and Madhusree Adhithan, the competition promises rigorous training and guidance for contestants, ensuring they reach their full potential. In partnership with HUTCH Sri Lanka, Shakthi Crown aims to showcase and enhance the vibrancy and richness of Sri Lanka’s music scene, providing a platform for the next generation of music superstars to emerge.

Through shows like Shakthi Superstar, Shakthi Superstar Junior, Music Princes, Global Superstar, Shakthi Superstar Premier League, and Music Mahayuttam, Shakthi TV has provided platforms for countless singers to shine. Now, Shakthi Crown is ready to discover and nurture the future musical stars of Sri Lanka by scouting singing talents nationwide and providing them with a platform to showcase their skills. Set to launch locally and internationally on the 8th of this month, Shakti Crown is poised to revolutionize the Sri Lankan music industry.

Hamdhy Hassen, Chief Marketing Officer of HUTCH Sri Lanka, speaking of the partnership with Shakthi Crown stated, “As the official telecommunications partner for Shakthi Crown, HUTCH is thrilled to support this platform that provides an opportunity to showcase music talent that could potentially transform Sri Lanka’s music industry to greater heights, whilst fulfilling their dreams in one of the world’s most popular and economically viable entertainment categories – Music. In fact, according to data published by Statista, the music events market in Sri Lanka is projected to reach revenues of 9.15 million US Dollars in 2024, with a market penetration of only 3%, illustrating the massive opportunity for growth in this industry.”  HUTCH empowers youth all across the island with its network coverage reaching over 95% of the country’s population. HUTCH offers the most comprehensive portfolio and offerings for the youth that assist them in their learning, work, entertainment and social inclusion in the most affordable way.