Exclusive Lines Unveils Beauty & Luxe by Exclusive Lines A Premier Retail Destination at Colombo City Centre Mall

Exclusive Lines, a name synonymous with excellence in fragrances, cosmetics, and skincare, proudly announces the grand opening of its flagship standalone retail store, Beauty & Luxe by Exclusive Lines, situated within the Colombo City Centre (CCC) Mall.

Representing the culmination of nearly four decades of expertise and commitment to delivering unparalleled luxury experiences, Beauty & Luxe by Exclusive Lines sets a new standard in the retail landscape of Sri Lanka. This milestone reaffirms Exclusive Lines' unwavering dedication to offering a comprehensive selection of premium, luxury, and niche beauty and fragrance brands all under one roof.

The launch of Beauty & Luxe by Exclusive Lines heralds a transformative retail experience, seamlessly merging two distinct realms of beauty and luxury fragrances into a unique shopping and immersive journey. Nestled within the vibrant heart of Colombo, this standalone store epitomises Exclusive Line's vision of providing discerning customers with unparalleled access to world-class beauty products and fragrances.

Director Hiru Surtani expressed his enthusiasm, stating, "The launch of Beauty & Luxe by Exclusive Lines at Colombo City Centre signifies a significant stride in our mission to bring high-end fragrances, cosmetics, and skincare products closer to our cherished customers. Our store not only showcases our extensive product range but also offers a hands-on, immersive experience that cannot be replicated online. We envision the opening of more such stores in the near future."

As a pioneer in the industry, Exclusive Lines has curated an impressive selection of over 93 international brands, including coveted labels making their debut in the Sri Lankan market. The Luxe section of the store offers an exquisite array of niche perfume brands such as Nishane, Memo Paris, Xerjoff, and Parfums de Marly Paris, among others. Meanwhile, the Beauty section features renowned cosmetic brands like MAC, Jo Malone London, Estee Lauder, and Clinique, ensuring a comprehensive range of offerings to cater to diverse preferences.

Apsara Hiru Surtani, Head of Strategy & Corporate Development, Beauty, emphasised the store's commitment to innovation and customer-centricity stating, "The new store at CCC provides a platform for us to showcase the latest brands and introduce them to customers. By combining our almost 40 years of experience with our market-leading beauty offering, at the store, we are offering high street products in a way that’s never been done before."

In line with its dedication to providing an exceptional shopping experience, Beauty & Luxe by Exclusive Lines introduces innovative features such as an Artificial Intelligence cameras, enabling personalised service based on customers' preferences and past purchases. Additionally, the store hosts regular masterclasses conducted by leading beauty brands, providing customers with insights into the latest trends and techniques.

The store's modern interior design, interactive product displays, and digital finders further enhance the shopping experience, creating a dynamic and engaging environment for customers to explore and discover new beauty treasures. With a diverse range of products spanning skincare, cosmetics, fragrances, and makeup tools, Beauty & Luxe by Exclusive Lines invites customers to indulge in immersive product trials and personalised consultations with trained beauty experts.

Ravin Hiru Surtani, Head of Strategy & Corporate Development, Fragrances emphasized Exclusive Lines' commitment to expansion and innovation stating, "As an industry leader in the fragrance market in Sri Lanka, fragrance has always been a part of our brand DNA. Expansion has been critical in retail market growth. Our strategy is to continue to improve our ability to meet our customers’ demand; accelerate premiumisation; introduce more unique fragrances and fragrance collections; and continue to grow our categories."

Exclusive Lines is poised for further growth and expansion, with plans to establish stores in prominent locations across Sri Lanka, ensuring that high-quality beauty products are readily accessible to a wider audience. Beauty & Luxe by Exclusive Lines invites beauty and fragrance enthusiasts to embark on a journey of luxury and indulgence at their standalone store in Colombo City Centre, open daily from 10:00 a.m. to 10:00 p.m.

Apsara Hiru Surtani, Head of Strategy & Corporate Development, Beauty; Hiru Surtani, Director and Ravin Hiru Surtani, Head of Strategy & Corporate Development, Fragrances

About Exclusive Lines:

Exclusive Lines, a family-run company is a distinguished entity with nearly four decades of experience in fragrances, cosmetics, and skincare. As a member of the esteemed Pee Bee Group of Companies, Exclusive Lines is committed to delivering premium, luxury, and niche beauty and fragrance brands to discerning customers in Sri Lanka. With a rich heritage and unwavering dedication to excellence, Exclusive Lines continues to redefine the retail landscape through innovation and unparalleled customer experiences.