Emirates’ commercial leadership lays out strategic vision for ‘next era’

Over 850 Emirates commercial team members from around the world convened in Dubai this week for the airline’s Passenger Sales Conference 2024 under the banner of ‘Next Era – Equip, Embrace, Excel’. This biannual event was the airline’s largest ever commercial gathering.

The Passenger Sales Conference has become a springboard for the airline’s executive commercial leadership to engage, embolden and inspire teams around their strategy and vision for the future, as Emirates ramps up its fleet, network, products, and readies itself for the next ‘era’ poised for even more growth.

The packed programme of speakers representing the full spectrum of the airline’s business, aviation and tourism industry heavyweights, and a dose of inspiration from motivational speakers and best-selling authors set the tone for an extraordinary four days. Recognising individual and team achievements across the commercial organisation, Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group also presented the coveted Chairman Sales Award.

Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “We have big plans for Emirates, and the Passenger Sales Conference lays out the blueprint around how we will collectively activate commercial pathways and execute on the company’s strategic growth plans – through recalibrating our strategies, seizing emerging opportunities, developing new products, bolstering team dynamics and leveraging the latest technologies.”

“We’ve stood in the face of unexpected business challenges together and turned disruption to our advantage by moving nimbly towards every opportunity available to achieve outstanding results. And we’re only getting started. Our growth trajectory will accelerate in the coming years in line with Dubai’s D33 ambitions, and our teams are focused and committed to continue generating extraordinary value for the business.”

Conference participants were also treated to keynotes from best-selling authors and motivational speakers, who discussed the dynamic connection between being physically, physiologically and emotionally prepared for challenges, as well as selling through stories and the power of storytelling.

The last financial year saw Emirates hitting new record profits and revenue, as it expanded its operations around the world to meet strong demand for air-travel, with customers choosing Emirates for its outstanding onboard and onground experiences.