DFCC Affinity Credit Cards Take Unique Credit Card Propositions to Diverse Customer Segments

Appealing to diverse customer segments and demographics, DFCC Affinity Credit Cards are an excellent tool for empowering Associations and their membership to create new opportunities. Affinity Credit Cards provide secure, hyper-personalised payment and lifestyle solutions, flexible redemption options on benefits, and niche value additions for both the cardholder and the Affinity Partner.

Explaining the value of DFCC Bank Affinity Credit Cards, Denver Lewis – Vice President Payments and Digital Channels said, “As the Bank for Everyone, we strive to provide product and service offerings that add value to diverse customer segments. Our Affinity Credit Cards help to bridge the gap and unite various organizations and their members towards a shared purpose, whilst providing tailored specific benefits that create unmatched value for these customer segments.”

The benefits of DFCC Bank Affinity Cards include proportional cash benefits on cardholder spending for the Affinity Partner, thus providing an excellent way to generate new income streams and collaborate with other partners to offer more attractive loyalty propositions. Cardholders also enjoy exclusive rewards, including cashback—a unique feature of DFCC Bank Credit Cards—discounts and a host of other privileges.

Affinity Credit Cards also allow the formation of strategic partnerships that establish shared objectives that empower transformative ideas and initiatives. DFCC Affinity Credit Cards have already been issued to members of a range of Old Boys Associations. Any organization or association is welcome to explore issuing an Affinity Credit Card to its members through DFCC Bank.

About DFCC Bank

DFCC Bank is a full-service commercial bank with a rich history of 68 years and offers a diverse range of commercial and development banking services. As part of its Sustainability Strategy 2020-2030, the Bank aims to become a leading institution contributing to greater resilience by creating resilient businesses and supporting green financing and sustainable, socially responsible entrepreneurship. The Bank has received numerous accolades, including being named the 'Most Trusted Retail Banking Brand' and the 'Best Customer Service Banking Brand' in Sri Lanka in 2021 by Global Brands Magazine UK and 'Market Leader and Best in Service in Cash Management 2022' by Euromoney. Additionally, DFCC Bank is ranked among Business Today's Top 40 Corporates in Sri Lanka, is rated A- (lka) by Fitch Ratings Lanka Limited and is regulated by the Central Bank of Sri Lanka. Attesting to its commitment to sustainability, DFCC Bank is also the first, and presently only, entity in Sri Lanka to have received accreditation from the Green Climate Fund (GCF), granting it access to concessionary funding worth USD 250 million to support climate mitigation and adaptation projects across the Island.