Hameedia, Sri Lanka’s leading menswear brand that is synonymous with style and quality, donated Rs.1 million to Indira Cancer Trust (ICT) at a ceremony organised recently, continuing the strong partnership built in the recent years between both organisations. The donation was the latest sales proceeds from Hameedia’s ‘Pink Collection’ range, a special all-pink clothing collection for ladies and gents specially designed and marketed by Hameedia to support the ICT. This was an initiative under the social responsibility promise of the Hameedia Group’s My Friend Foundation, an organization focused on improving the lives of children in underprivileged communities.
The Chief Guest at the ceremony was celebrated cricketing personality Roshan Mahanama while the event was also graced by the presence of Dr. Lanka Jayasuriya Dissanayake – Chairperson/Trustee of the Indira Cancer Trust (ICT) Foundation, together with Fouzul Hameed – Managing Director of Hameedia and Certified Menswear Image Consultant (USA) and several other invitees and Hameedia team members.
Last year, Hameedia commemorated International Women’s Day with a number of educative and interesting events, one of which focused on ensuring the health and well-being of the staff by creating awareness about breast cancer and was organised in collaboration with the Indira Cancer Trust. This awareness programme shed light on this often unspoken of disease that affects millions of women across the world. Since early last year, Hameedia also participated in ICT’s ‘On Wednesdays we wear pink’ campaign where the purpose of wearing pink every Wednesday was to raise awareness about breast cancer as well as the lifesaving TLC method which can help women to detect abnormalities through self-examinations. This simple but powerful message of the ICT’s campaign, in partnership with the National Cancer Control Programme of the Ministry of Health, has raised awareness about breast cancer. It was a continuation of ICT’s breast cancer awareness month campaign, ‘TLC: Touch, Look, Check’ of October 2020.
