GLOMARK, a leading supermarket chain, has introduced its latest initiative, GLO-E, a web AR-based digital assistant that aims to educate customers on choosing the ideal fresh produce. In line with the global issue of food wastage, GLO-E is a unique solution that enables customers to find the perfect product while reducing food waste both in-store and at home.
Customers can access GLO-E by scanning a QR code placed next to the product they want to purchase. Customers can then interact with GLO-E on their mobile phones, which will provide them with detailed information about the product, including its benefits and ideal selection.
Commenting on GLO-E, Gayan Caldera – Chief Marketing Officer of Glomark had this to say: “Empowering customers with knowledge through innovative solutions like GLO-E not only promotes awareness in selecting the freshest produce, but also helps in reducing food waste, thereby fostering a sustainable future for generations to come. By providing customers with real-time information on the freshness of the produce, GLO-E empowers them to make informed decisions that benefit their health and wellbeing. According to the Food and Agriculture Organization of the United Nations (FAO), approximately one-third of all food produced globally is wasted each year. This not only has significant economic and environmental costs, but it also perpetuates the problem of food insecurity in many parts of the world. By providing easily accessible services for awareness related to best practices in fresh produce selection and picking, GLOMARK aims to educate people while reducing food wastage which is the need of the hour.”
The significance of GLO-E lies in its ability to engage and communicate with consumers of all generations, who are often tech-savvy and seek seamless shopping experiences. By providing a digital assistant that meets their needs, GLOMARK strives to change the use of fresh produce and create awareness about sustainable practices that preserve natural resources.
With its continuous mission to drive sustainability and build responsible communities, the launch of GLO-E reinforces its commitment to enhancing value chain efficiencies. By empowering customers with knowledge and leveraging cutting-edge technology, GLOMARK envisions a future where responsible consumption is the norm and where individuals actively contribute to building a more sustainable society.