Thursday, February 2, 2023
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FriMi by Nations Trust Bank Wins Two Awards at SLIM DIGIS 2.2 in continued efforts to reimagine digital banking

FriMi, the fully-fledged digital banking experience, payments platform and lifestyle partner powered by Nations Trust Bank PLC, bagged two distinct awards at the SLIM DIGIS 2.2 awards ceremony held recently.

FriMi won Silver for Best Use of Data, in recognition of utilizing data to maximize results in all operations including marketing. Noteworthily, FriMi holds the top space for this category, as the gold award was not presented.

FriMi also received the Merit Award for its small budget campaign ‘Live Effortlessly’. Through the campaign FriMi created greater impact in the daily lives of FriMians who now transact digital payments for multiple bill categories effortless and a part of the best lifestyle solutions.

“We are happy to have won these awards as we continue our revolutionary journey in Sri Lanka’s digital payments landscape,” said Sanjaya Senarath, Chief Marketing Officer, Nations Trust Bank. “Our ability to harness data and gain valuable insights is the core of the brand’s success.  We believe this will bring a benefit to the customer. A significant one being the ability to be relevant and communicate accordingly to our respective customers.  Our digital solutions make our customer’s lives even more effortless and adds value to the country’s digital ecosystem.” 

These awards are now part of FriMi’s growing collection of honours. Previously, FriMi has received accolades on international platforms including The Asian Banker as among the ‘Top 30 Best Digital Financial Services Providers in the Asia Pacific, Middle East, and Africa’ and by the International Business Magazine Awards 2021 as the ‘Most Innovative Contactless Payments Application in Sri Lanka’. Recently, FriMi was locally feted as the ‘Online Brand of the Year 2021’ – Bronze at the SLIM Brand Excellence Awards 2021 and has also been named among the ‘Top 10 E-Commerce brands of Sri Lanka’ by the LMD Brands Annual Report 2020.

Organized by Sri Lanka Institute of Marketing, SLIM DIGIS was held for the fourth consecutive year, to celebrate and reward outstanding work and talent within the digital sphere and also identify the pivotal role played by digital marketing. For this year’s, SLIM DIGIS 2.2, multiple award categories were included to reflect the development and growth of digital marketing in Sri Lanka. The judging panel for the competition comprised respected digital and marketing professionals.

FriMi, the fully-fledged digital banking experience powered by Nations Trust Bank consists of ground-breaking products and services that are designed and developed to delight customers thus providing novel experiences. FriMi is available on Android, iOS and Harmony OS for anyone in Sri Lanka above the age of 18 years can get on board FriMi by downloading the app. FriMi is enabled by Nations Trust Bank PLC, the bank is strongly focused on digital empowerment through cutting-edge digital banking technologies.

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