Monday, October 2, 2023

Emerging Media partnered with IPG Group to be the official media partner for the Lanka Premier League

Emerging Media has partnered with IPG Group to be the official media partner for the Lanka Premier League 2023 organized by Sri Lanka Cricket (SLC). The LPL 2023 cricket extravaganza which commenced on 30th July Sunday concluded on the 20th August with one final winner B Love Kandy after a series of 24 matches played in both R Premadasa Cricket Stadium in Colombo and the international cricket stadium in Pallekele Kandy. Emerging Media engaged in promotion campaigns for the LPL 2023 in both Colombo and Kandy in addition to the island-wide operations carried out.

This cricket extravaganza held annually is comprised of five teams each representing a province in Sri Lanka and is captained by star cricketers who have played for the Sri Lankan national team. The Lanka Premier League 2023 was held for the fourth consecutive year and Emerging Media which has over a decade of experience in handling large scale events and promotions joined hands with the IPG Group to carry out the promotional activities of the Lanka Premier League 2023 which included collaborations with popular social media influencers and a plethora of other Omni-channeled online promotions which was a much needed requirement for a large scale cricket extravaganza such as the Lanka Premier League 2023.

Emerging Media is not new to event promotions and advertising campaigns as it has a great track record of stellar performance in event management. With over 14 years of experience in the industry, the team at Emerging Media is equipped with an array of expertise, experience and industry connections in event management and advertising with past involvement in events such as the Bangladesh Vs New Zealand tour on digital platforms and the famous IRONMAN triathlon.

Star Sports was the official broadcaster of the Lanka Premier League 2023 catering to an international audience of more than 200 million in the South Asian region based on last year’s statistics. Emerging Media played a key role in promoting the LPL 2023 and even initiated ticket giveaways and other rewards for top followers of the event.

The Lanka Premier League 2023 was a grand scale cricket series which was comprised of five teams with over 50 international players and 100 local players which added an immeasurable value for talent development of the local player due to knowledge sharing by highly seasoned professional players who play international cricket and Emerging Media, the official media partner of the Lanka Premier League 2023 played a vital role in increasing awareness of the event in the local community and on social media.

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