In its relentless pursuit of excellence, Brandix sponsored the recently concluded J.P. Morgan Tournament of Champions 2022 held in New York, as the Official Apparel Solutions Partner. Creating unique performance wear for the a-list of the Squash world, Brandix aided the champions in their phenomenal performances at the oldest annual competition for squash professionals in the world, dating back to 1930. Top seeds Nouran Gohar and Ali Farag won this year’s tournament, one of the sport’s most iconic events staged at the Grand Central Terminal, New York.
In a pairing of champions, Brandix first sponsored the tournament in 2014. The innovators at Brandix aim to give the players freedom of movement and performance enhancement to enable every stroke to become a winning shot, ensuring perfect fit and finish in their gear as they strive to victory. The Brandix team utilised proprietary chemical technology in the apparel, to keep the wearer fresh throughout the game, and packed every piece with a wish for success.
“At Brandix we have one purpose ingrained in our DNA – to deliver Inspired Solutions through Inspired People. We understand that a combination of strategic discipline, flawless delivery and agility are prerequisites to achieve phenomenal performance in the sport of squash. These very same traits are what enable Brandix to achieve success and as such, the J. P. Morgan Tournament of Champions resonates with our values, as they continue a near century long tradition of showcasing the world’s best squash talent,” stated Dilan Gooneratne, Director of Brandix. “We congratulate the winners on their hard-fought victory, and look forward to our continued association with this event.”
As a pioneer in Sri Lanka’s Apparel industry, who develop, manufacture and market end to end apparel solutions for world renowned brands, Brandix looks forward to more partnerships that support inspired sportsmen and sportswomen, to excel in their skill.
Brandix Group have a team of over 60,000 Inspired People across nine countries including Sri Lanka, India, Bangladesh, Haiti and the United Kingdom. On a journey to be the most sustainable apparel manufacturer in the region, Brandix embeds real change across every point of its operations as they care for the planet and the communities in which they serve. Demonstrating this commitment, the company’s plant in Batticaloa, Sri Lanka was recognised as the world’s first Net Zero Carbon Apparel Manufacturing facility in 2019. Brandix is also honoured to have been adjudged ‘Exporter of the Year’ in Sri Lanka for the 7th consecutive time at the Presidential Export Awards 2020/21. To learn more about the 50-year long journey of Brandix please visit www.brandix.com.