Monday, February 6, 2023
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Baby Cheramy launches first of its kind Safety Institute in the country

An initiative to uplift safety standards of baby care products

 Baby Cheramy, the most loved baby care brand in Sri Lanka recently launched the Baby Cheramy Safety Institute with the aim of uplifting safety standards and innovating best quality baby care products. The new safety institute with state-of-the-art R&D facilities is an investment for the future of the country and the entire baby care industry. Baby Cheramy, being the number one and most loved baby care brand in Sri Lanka is the pioneer in uplifting safety standards of the baby care industry. The brand has understood the need to keep up with the ever-evolving dynamics of product safety and the launch of new safety institute further affirms Baby Cheramy’s commitment to the highest safety in baby care products.

This purpose-led initiative introduces a 8-step safety process guided by the safety institute to provide the safest possible baby care products to little ones. The 8-step safety process involves Co- Creation of products with consumers, Careful selection of ingredient sources, Assessing Quality & Safety of Ingredients, Assessing Packaging & Design, Clinical Evaluation & Testing, World class manufacturing practices, Assessment of Product quality & Shelf life, Continuous Improvements & Evaluation.

The safety institute consists of a dedicated R&D center that ensures Sri Lankan babies continue to get the safest baby care products in future. For a highly progressive brand that innovates time-tested baby care products, this initiative is a big leap forward that revolutionizes the baby care industry and sets high standards towards the commitment for product safety.

Commenting on the Baby Cheramy safety institute, Sabrina Esufally, Managing Director of Hemas Consumer Brands said, “Baby Cheramy is dedicated to uplift the safety standards of baby care products. With the launch of new safety institute, the brand has set a perfect example for the entire baby care industry to stay committed to the safety standards and produce the best products for Sri Lankan babies. For six decades, we have fulfilled the baby care needs of Sri Lankan parents and their trust keeps us driving forward to give the best for their little ones.”

Dimuthu Jayasinghe Director R&D Hemas Consumer brands said, “The Baby Cheramy safety institute is a futuristic initiative that takes the baby care industry to the next level. It is a one of its kind institutes with state-of-the-art facilities that paves the way to revolutionize the baby care industry with safe, trusted products considering global best practices and safety standards.”

Earlier this year, Baby Cheramy celebrated its 60th anniversary of providing time-tested baby care products and with this milestone, the brand embraced a bigger purpose to create a safer world for Sri Lankan babies to thrive. Several initiatives were born out of this purpose including “Daru Patiyata Surakshitha Lokayak” parental educational programs on inclusive parenting and early childhood development and on top of those is the new safety institute.

Baby Cheramy is the flagship baby care brand of Hemas Consumer Brands that produces a wide range of baby care products, and it is currently the No. 1 baby care brand in the country. All Baby Cheramy products are dermatologically tested to be non-irritant on skin and its Baby soap range has claimed the SLS certification. Baby Cheramy products use only IFRA compliance fragrances and are formulated using the best global and local safety standards. Baby Cheramy was named the Most Loved Brand in the Baby Care sector for 2 years in a row by the Brands Annual rankings released by the leading brand valuation and strategy firm, Brand Finance Lanka in LMD’s Brands Annual edition for 2020 and 2021.

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